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Advanced data management technology has enabled the quantification, digitization and electronic storage of virtually every documentary aspect of a person’s existence. Data from county birth and death records, education records, vehicle records, criminal records, medical records, property ownership records, employment and tax records, residence records and marriage and family records has been transferred from paper – in an infinite-seeming variety of formats and with a wide range of detail and accuracy. It resides in separate siloes maintained by each entity that gathers it, each silo in the service of the information owner, not the individuals who are e-represented inside.

That paradigm has begun to shift. Forward-thinking data analytics consultants have developed ways to extract just the data they need from each digital aspect of a patient’s identity. This ebrief explores the many facets of member identity management and the unique competencies that are critical to so many areas of a health plan's business operation.