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What is an agile
information management platform for Life Sciences
Organizations, and what value does it deliver for LSOs?
There are great challenges facing the
health care market today, but there are also great
opportunities for the life sciences organizations that
know how to take advantage of them. Data is the
lifeblood of health care organizations, but it’s not
just having the data that matters – it’s knowing how to
maintain and enhance that information so you can make
sound business decisions based upon it.
Download this e-Brief to learn how combining
traditional and non-traditional data and analytics can
help you understand your customers better and thereby
improve your sales and marketing strategies.
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How LSOs can
become commercially agile
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Three ways financial and human resources
involved in
targeting and messaging doctors are wasted, when
marketing and sales teams aren't properly aligned
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Study results regarding increases in doctors
refusing to see pharmaceutical company reps or
medical device marketers in person, but willing to
respond to email communication
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Two key ways leading LSOs are using Big Data for
marketing and marketing intelligence efforts
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Five important types of data sources added by
leading LSOs
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Value realized by leading LSOs
from four
non-traditional external sources of data
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Five key questions that LSOs should address with
their data partner
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Key attributes of marketing and sales
strategies when leveraging Big Data content
and capabilities
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